Our Mission

Our Goals

Our mission focuses on three important facets:

Providing Quality

We provide the highest quality jewelry originating from pure sources and harvested using socially responsible practices.

Fostering Change

We provide education about the social and environmental issues affecting the jewelry industry and identifies ways to help.

Promoting Growth

We support underdeveloped communities ravaged by the jewelry industry by donating a share of our profits.

Our Values

We believe that luxury goods need not come at great human or environmental cost.

Awareness

Aware consumers make informed choices. We work with nonprofit agencies to provide comprehensive and objective information about our industry. We believe that through their purchases, our customers will drive the future of the jewelry industry.

Community

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Respect

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